Why You Need to Be Using Video in Your Marketing Plan
Why You Need to Be Using Video in Your Marketing Plan
Especially if You Want to Grow in 2025
By PlumBum Marketing
If you’re not using video in your marketing yet, you’re not just missing a trend—
You’re leaving money, visibility, and connection on the table.
2025 is the year of real-time, short-form, story-driven content—and video is the fastest, most powerful way to cut through the noise and actually connect with your audience.
Let’s get into it:
1. Video Stops the Scroll
We’re all drowning in content. But motion, sound, and emotion?
That’s what grabs attention.
👀 Users are 2x more likely to engage with a video than a static post.
📈 Brands that use video grow revenue 49% faster than those that don’t.
If your post isn’t moving, your audience probably isn’t either.
2. It Builds Trust Instantly
People don’t buy logos. They buy from people they trust.
Video lets them:
- Hear your voice
- See your process
- Understand your vibe
- Feel like they know you
🔥 Whether it’s a 10-second reel or a behind-the-scenes vlog, video makes your brand human—and that’s what sells.
3. Video Gets Way More Reach
Social platforms are favoring video in 2025.
Reels, TikToks, and Shorts are pushed harder in algorithms than any other format.
🎯 One well-timed video can do more than a month of static content.
And with the rise of AI tools, editing and scripting have never been easier.
4. You Can Repurpose It Everywhere
A single video can turn into:
- Reels, TikToks, and YouTube Shorts
- Stories and posts
- Blog or email content
- Website embeds
- Podcast snippets
- Paid ads
📦 It’s not just a post—it’s a content engine.
5. It Converts
People who watch a product or brand video are up to 85% more likely to buy.
That’s because video does what text and photos can’t—it answers questions before your customer has to ask them.
🧠 “Will this work for me?”
👀 “How does it look in real life?”
💡 “What’s the vibe of this brand?”
Video answers all of that in seconds.
6. It Doesn’t Have to Be Perfect
Some of the best-performing videos?
- Raw
- Shot on iPhones
- 15 seconds long
- Made in Canva or CapCut
People are craving realness, not polish. Don’t overthink it—just start.
💡 The PlumBum Takeaway
If you’re serious about growing your business in 2025, video needs to be part of your plan.
Not because it’s trendy—because it works.
At PlumBum Marketing, we help brands show up on camera with confidence.
From content strategy to full video production and editing, we’ll help you build a video gameplan that makes sense for your brand, your schedule, and your goals.
🎬 Ready to get your brand on camera?
We do content days, reel coaching, and video editing packages tailored for small businesses that want to show up and stand out.
