1. Why It’s a Hot Topic At the 2025 Cannes Lions CMO Insider event, top marketers from brands like e.l.f., Mercedes‑Benz, Citi, and Salesforce underscored how AI is reshaping entire marketing workflows—from ideating campaigns to personalizing experiences at scale Network SolutionsBusiness Insider+1Exploding Topics+1. Yet, they also stressed the need to balance automation with creativity, trust,…